More holidays are coming right up in the next couple of weeks and if you’re living in Sabah and you haven’t already planned your travel, here’s an idea: try booking great value flights on your iPhone using the MHdeals Destination Sabah augmented reality application. Yes, the application is finally available for you Sabahans so get ready to dismay yourself with the amazing augmented reality. All you have to do after downloading the program is activate it, and move around with the camera activated. The application will position airports around you and even display the best deals from each of them.
If you’re not planning to go overseas or are planning to go to Sabah for a holiday, under the MHdeals Destination Sabah menu, you can also get information about the unique culture, tradition and natural beauty of this amazing Malaysian Borneo holiday destination. This application is a collaboration between Malaysia Airlines, Sabah Tourism Board and SITA Lab. Additionally, in conjunction with the launch of Malaysia Airlines’ direct flight from Kota Kinabalu to Perth, from now till 31 January 2011, the airline company is offering flights from Kota Kinabalu to Perth at a special rate from as low as RM597 one way.
“MHdeals is a free application that can be downloaded from the Apple App store to enable customers to pick up the best airline deals from nearby airports. Malaysia Airlines is the first airline to use augmented reality commercially as a new channel for ticket sales. MHdeals Destination Sabah is a fun, entertaining and unique way to discover Malaysia Airlines’ great deals and Sabah’s attractive destinations. It uses the GPS on the iPhone to determine the customer’s location and then displays the nearest airports from where they can access great deals. When an airport is selected, list of point of interest will be displayed. When a POI is selected, a layer of destination information will be displayed. User is then connected to Sabah Tourism mobile web via “more” link to display further information about the selected destination. With in-depth destination information and image galleries, this innovative application will help customers get the most out of their Sabah trip” — Malaysia Airlines’ Executive Vice President Commercial Strategy, Dr Amin Khan.
Currently there are three applications from Malaysia Airlines are available to be downloaded in Apple App Store. In 2009, the airline launched the hugely popular MHmobile which enables travellers to book flights and access up to date travel information while on the move. Last June, MHkiosks was introduced in KL Sentral ticket office, a world’s first for airline to utilize iPad as new channel for ticket sales. The app was later made available to download on personal iPad as MHmobile for iPad on Apps Store. In the same year, the airline launched the first app using augmented reality to purchase ticket in a fun and interactive way, another world’s first for an airline.
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